The Growing Popularity of the Internet Radio

Using an Internet radio, you can deliver your message to a wider audience in a simple and economical manner. The audience for online radio is growing rapidly. Technology has facilitated broadcasting with help of a laptop and devices like iPhones and iPods. By getting a great idea and having a phone, you can host your own radio show anytime you want.

We have statistical data revealing that over 22 million adults in America own an MP3 player or an iPod. 29% of this population downloads podcasts via the Internet, enabling them to enjoy their preferred music at any time they find convenient. It means over six million adults have used this novel feature that enables them to download Internet ‘broadcasts’ and listen to them on devices that they can conveniently move around with.

These days, you can watch TV shows on your cell phone. It is possible now to stay connected in ways which were unimaginable a decade ago. You don’t need to be at a particular place at a specific time to watch your favorite program or listen to the music you love. The programs that could so far only be watched at a particular time from home can now be enjoyed while sitting in a roadside restaurant or backyard.

The radio that we have been using since generations is becoming obsolete, as an increasing number of people are already using the Internet for getting their piece of information at any time they want, and in any manner they like. There is little doubt the radio that we have known until today will not be there fifteen years from now.

The latest technology has modified the rules of programming. Unlike the rules applicable to worldly radios, formats like Blog Talk Radio and social networking sites can now double up as a network of the Internet radio, allowing its associates to host radio shows. A format of this type enables a common individual with an idea or a passion to do programming on their own and craft their own radio show.

Now, people are getting an opportunity for creating a new type of digital platform, allowing them to produce a message and send it over to a far wider audience than they could ever do in the past. Statistical data reveals that consumers in the high income bracket are patrons of the Internet radio. It is estimated that 36% of these patrons, with an age of over eighteen years, are more likely to be living in households having an income of over one thousand US dollars, compared to the normal population in the US.

Now it has become possible for businesses and even individual to deliver their message to a wide range of listeners all over the world. With an increasing number of consumers patronizing the Internet radio, new opportunities will keep appearing for both, the listeners and the creators of radio programs.

The Value Of Internet Radio

With the previous advancements of the compression of computerized audio files for easier transmission made by web pirates in the 80s, technology pioneer, Carl Malmud, founded the first internet radio station in 1993. With no other competition, it was simply called “Internet Talk Radio”. It was mostly comprised of entertaining interviews with key players of the science and technology industry. Since then, the growth of internet broadcasting has snowballed into the 21st century after a few musical concerts were broadcast live and music shook loose of its traditional radio roots and became “streamable”.

When internet broadcasters once needed their own servers and platforms, 365live.com changed the game, and newer, better technologies have emerged to offer anyone the opportunity to broadcast in a community. Now, this technology can be used on devices smaller than some wrist watches, such as on iPods and on smartphones. Apps such as Spotify, Apple Music, Google Music, and Pandora are among streaming music favorites and Slacker.com and Internet-radio.com for talk radio.

Why Does This Technology Matter So Much?

For a long period in radio’s history, you were told you could expect little change in the technology and the way the consumer used it. The 21st century had other plans. When once you had little choice of what you listened to and when, you now can completely tailor your listening experience. What, how, and when are all now within your control. You can support that which you personally believe in, rather than what agenda and advertising are being targeted at you. You can more closely engage with people you look up to and communities you want to join. It can be used as a tool to quickly transform your own mindset and life altogether.

The Opportunity It Presents

Not only do listeners stand to gain, but broadcasters just as easily reach their “tribe”, too. Business owners who choose to sponsor internet radio stations are also equally rewarded by being able to target such a specific audience with ads, guest spots, or shows of their own. If they are only advertising with traditional radio stations, they are in for a slim return because it only takes this 30-page report by Larry Miller of New York University’s Steinhart Music Business Program to understand that emerging listeners have no interest in technologies of the past.

The studies says “Generation Z, which is projected to account for 40% of all consumers in the U.S. by 2020, shows little interest in traditional media, including radio, having grown up in an on-demand digital environment”