Internet Telephony – Pros and Cons

If you are thinking of using VoIP for the first time, a brief list of pros and cons can help you decide if VoIP would be convenient for you.

Pros

  • The financial savings of using VoIP is, without a doubt, the greatest benefit.
  • If the receiver is also connected to a VoIP service, you can usually place the call for free.
  • There is a wide variety of services and providers available.
  • Basic packages offered by many providers often include features that would be charged extra in a traditional telephone. The quality of the sound is usually much better, too.
  • Whereas the emergency number used to be presented as an issue for VoIP lines, this is not longer the case: some providers offer 911 service itself, and others E911 (enhanced 911)
  • You can often make more than one call per line.

Cons

  • A conventional telephone will continue working even during a black-out (except wireless phones) while your connection to the internet will do so unless you have power back-up.
  • The quality of the service will depend on the quality of your internet connection, so that in some cases you might need to upgrade your access to the internet. You must take into account both the downstream and upstream capacity. It is not an easy evaluation for low capacity connections (like 125 kbps or less)
  • You might need specific hardware or software that is not always free, or that is offered at no cost by some providers but comes together with a fixed term agreement.
  • If you lose your internet connection, even temporarily so, the VoIP line will not work.
  • The time delay of telephone lines is more noticeable when using VoIP. If you plan to call landlines you want to make sure that you will not hear too much echo or delay in the reproduction of the sound.
  • If you use a fax machine, you must make sure that it will work well with your VoIP line.

Now that all the main factors were illustrated, here goes a final piece of advice: if you are planning to get a second telephone line, try a VoIP service and compare one against the other, while enjoying the best of both worlds.

Pros and Cons of Internet Marketing AB Testing

What would happen if we change one simple element of our landing page? How about we add more text or change our pricing? What will happen? These are hypothetical situations that partners and spouses who run businesses together will argue over endlessly and there is absolutely no reason for it. In internet marketing you can have your cake and eat it too. There are some very simple ways to find out what works and what doesn’t. The question is which method to use to get the most useful results.

Enter the world of A/B testing. It’s a concept that’s been around longer than the internet has. It was used with direct mailers to test different offers and designs. It’s been tried in newspaper, magazine and even on billboards in the past to measure response rates. On the internet it’s more technologically advanced but the goal is still the same. Measure two similar products or offers against each other and see which one is going to make you more money.

The pros and cons of A/B testing are also the same as they have always been. In order for the test to produce a true result you can only change one element. Offering two entirely different home pages to the world may tell you which one converts better but it won’t tell you why. The answer you really want to get with A/B testing is which element of the design change is producing the result. A simple color change, additional content, or a price change is a good factor to test in an A/B set-up but all three at once won’t allow you to track which of those is making the difference.

Another drawback to A/B testing is it doesn’t give you any behavioral data. You can run two home pages with a different price on them and track how many units of product sell for each amount but you still will not know why. What is the reason that visitors will buy a product for $40 but not pay $50 for it? What if the result is the opposite and more units sell at the higher price? Is that enough data to make a decision to increase your prices across the board? If you don’t know why the higher price was more successful, that increase could cost you dearly in the long run.

On the pro side, A/B testing is most useful when it is used with other tests that measure elements like behavior, demographics, and economic climate. What works today may not work tomorrow when everyone’s financial situation is a little better (or worse). Knowing why people do what they do is the most valuable piece of information you as an internet marketer can have. Set up a series of tests and pool your results to get a feel for what your market is doing. Call it A through Z testing. It’s far more effective than just a simple A/B.

Pros and Cons of Cable Internet

Being connected via a cable, the same as for cable television, has allowed many more residents of the United States to partake in the broadband bandwidth boom. This is largely due to the fact that there is already a plentiful network of coaxial cable spread across the continent, far more than fiber optic lines. You could say that cable got a head start with very little competition. Many telecom carriers are undoubtedly envious of the once entertainment revenue driven companies. Through the use of a cable modem, one can be hooked up to high speed Internet whereas other physical modems require phone land lines.

Pros of Cable Internet

1. Advantages of cable Internet starts at the extreme-speed of the connection. Speeds of up to 12 Mbps can be obtained within a household enabling faster streaming of video, smoother online gaming, and faster downloads.

2. Because no land line is required for cable, you are able to stay connected to the Internet continuously. There is no dialing required for the modem which is often touted as the greatest convenience in our fast paced society. Additionally, there are no phone bill costs associated with the Internet connection which have been an issue for customers having to call via Intralata long distance.

3. Other connections such as DSL are substantially slower and can often cost twice as much to reach the speeds that cable Internet can achieve. The costs for this Internet connection is able to be offered substantially at lower cost per Mbps adding value to the consumer end because of this.

4. Cable Internet connections are not just always on, but tend to remain more reliable than DSL or wireless Internet. Dropped connections are very rare and often only happen during important updates to the network, not during peak hours.

5. You can additionally bundle your Internet with other services to add value and convenience to your monthly communications expenses. This can include phone service, broadband (of course), and cable television entertainment packages.

Cons of Cable Internet

1. While you may have ordered the largest cable broadband bandwidth for your home, during peak hours you may find you don’t receive all the bandwidth you originally have ordered. This can also happen when too many are connected to your Internet connection in your home via your wireless router.

2. The cost per Megabit is a fair price, however there are not any slow cable Internet connections being sold. This leaves you open to paying more and having to buy possible more bandwidth that you need resulting in higher monthly costs.

3. Sometimes you are required to buy more than just the Internet service. Many cable companies have taken advantage of their place in the market and will insist you buy a cable television package in order to receive Internet services at all. This can alter the value when it comes to cost savings.

4. Installation costs can be somewhat hefty if you didn’t have a coaxial cable running through your premises originally. This can run into the high $100+ bracket.

5. Due to the Internet connection always be on, you will have to invest in a good anti-virus program to ensure your computer is kept safe. Not only that, but viruses can be uploaded to your computer much more efficiently with cable Internet, so keep that in mind.