Autoresponders – The Secret Tool of Successful Internet Marketers

Autoresponders automatically send a sequence of pre-written promotional or educational emails based on a schedule that you set. Autoresponders also track the clicks and user activity in the body of the email. Successful internet marketers use autoresponders to automate their online business.

Whenever an internet marketer wants to drive sales to their new product or services, they will send an email to their list of customers and introduce their new product or service. Most of their subscribers in the email list, if they have built a relationship with them, will usually make a purchase within the first email or two. The rest of the email subscribers will receive a different set of emails that are custom created to increase their buying temperature. These subscribers require some time to build their interest and trust (as well as motivation) to invest their money in what the internet marketer is trying to sell.

Autoresponders make it easy for an internet marketer to add his large number of prospects to the autoresponders email list. It is also possible to build a huge email list when subscribers opt-in to their email list. Autoresponders will help the internet marketers to understand what motivates their subscribers to take action. Once the internet marketer separates his subscribers into different groups, it is easier for him/her to send custom emails to different groups. The subscribers in some group may purchase any product hearing the initial hype around the product. Some other subscribers are looking how to get things that cost little or no money.

If you are new to autoresponders, then try investing in an autoresponder service like aweber.com or GetResponse.com. You can always get technical assistance once you are a paid customer (most will offer limited technical support to the free trial offers as well – because they want you to become a paid subscriber)! The customer service representative will guide you step-by-step manner in how to set up your subscriber list and initial campaigns.

These autoresponder services will also have tons of videos that will teach you a lot about email marketing. Make sure you ask the customer support for any upcoming webinar training related to email marketing they are hosting. The autoresponder services conduct webinar training almost every month and it’s a great opportunity to learn more about interment marketing and email marketing.

Most people will not give out their email addresses like in the past, so you need to deliver your customers something valuable in exchange for their emails. If a person is looking for weight loss tips, then offer them on an informative video or e-book entitled, “Loose 2 pounds every week by drinking homemade juice every morning” or something similar. You need to offer something that sounds easy for them to do with fantastic results. NOTE: be truthful in your claims! Do not offer an outrageous claim for success. Something like, “Take this one pill every night, sleep 18 hours per day and lose 900 pounds in one month – guaranteed!” You will look silly; you will look like you are lying (which you are) and you will probably find yourself in trouble with the authorities at some point in the near future!

If you are offering a solution that is easy for the customer to implement right now and the customer (who is over weight) sees the potential in your product (because he/she want to cut down their weight as soon as possible with very less effort), you might convince them to give your product a try.

This means you need to have an effective opt-in page for your new customers. In order to do this, you should do your research in your niche and find out what drives them; what their greatest need is; what the motivation is in even searching for your product. Once you know what drives them, you can use the knowledge you learn to help sell your product to them. Remember, you MUST deliver value to your client. If you do not deliver value to your client (or what your client perceives is value), you will soon be facing many refunds and your reputation will be ruined.

Make sure the first email you send to your potential customer is always informative and helps solve the problem he/she is facing. Craft your first 2 emails in a way the reader would find that you are genuinely trying to help them. In you third email write about the product that you are selling. If you are an affiliate of the product then you should always make your own mini sales page, because the sales pages of the product owners are often generalized to cater to customers in a broad niche. If you are able to find core problems the customers are facing, then create a mini sales page and concentrate your sales letter on only that problem. Once they opt-in to your email list, send them to the sales page of the affiliate product you are promoting.

To be successful in internet marketing you need to constantly improve your traffic sources and find new ones. You also need to learn to write your emails in such a manner to generate trust and respect in the eyes of your clients; generate interest in your product and get your potential customer ready to make a purchase of your product or services.

Remember this one rule: ALWAYS deliver value for your client FIRST! Only then will you be rewarded financially in the end. If you focus on the money aspect first – you will, most of the time, lose what you were seeking to accomplish.

Internet Trends

The contemporary society has become a global room at such a rapid pace. Technology has successfully broken down the wall of distance in the dissemination of information. Before now, it would have been a very long rigorous process for me writing this and getting it typed using some manual sluggish typewriter that could take hours. But thanks to technology for saving me the stress.

The internet has become a networking zone. A meeting place for socialization and business. As a matter of fact, the easiest way to sell or market a product is through online marketing. In a few minutes you will be reaching to thousands of potential consumers with little or no stress. Virtually seven out of ten have constant access to the internet, either through laptops or cell phones.

With the aid of internet, dissemination of information spreads like wild fire across regions. This brings to the awareness of the general public events and issues happening around them. Some of these issues are of great interest either by their delightful or controversial tone as perceived by the public. Either ways, they become trending online, generating highest traffic for bloggers and on top of the chart for journalists.

Internet trends are products of perception. What people perceive an issue to be determines their reactions towards it. So internet trends can be subjective to an individual society. Issues relating to same-sex marriage would not trend in an European society as much as it will trend in an African society. Reason being because of the different perception of both societies on the subject matter. However there are global trends that cut across societies.

One feature of trends is duration. Every trend has a time span after which it becomes faded and stale. The length depends on how much traffic it generates online which is determined by comments and discussions about the issue.

By and large internet trends can serve as opinion poll. They portray people’s views, mindset and understanding about the issue at hand. Asides from generating dollars for bloggers and site owners, internet trends are statistical analysis. Not only does it show people’s opinion, it also gathers data on statistics of number of comments either positive or negative on each issue. Internet trends can serve as tools for random sampling for a research purpose. Interesting to also mention the less-cost dimension of internet trends. It is easy and faster to a larger audience.

Four Internet Strategies For Fundraising

The Internet offers a platform and set of communications tools that are valuable to all nonprofit organizations in your fundraising activities. Your donors and potential donors often use the Internet to check up on organizations before they make a commitment. Your Internet communications plan can include multiple points of entry – your website, Facebook page, Blog, email newsletter, registration on various portals, online photo galleries, YouTube and other social media. Using the internet effectively does not mean just sticking on a “DONATE NOW” button. Here are a few strategies to consider:

  • Build Credibility: Your website should give people confidence. Make sure that the content is up to date, that there are no bad links, and that the website is attractive and easy to use. The website is your key communications point for the visitor.
  • Build Relationships: Through your website, Facebook Page, and your email newsletter keep in touch on a regular basis with people who visit the website. Include specific “Calls to Action” that will encourage people to come back often and interact – sign up for your mailing list, ask a question, make a donation, volunteer, or get involved in some way.
  • Build Donations: Include a method for people to donate on your website, for example with a PayPal “Donate” button, or other donation methods. Include different levels of donations so that a person can give a small donation while you are building up the relation and their comfort with your organization. Setup an automatic “Thank You” email – but also follow up with other emails and reports of how donations are being used.
  • Build Your List: Your list is a powerful asset for your organization. Use the internet to build your list through having people sign up for your email newsletter, put in their email to request to download a report or article, or sign up for an online webinar or attend an event. Be sure to use non-internet methods to build your list also including adding a “sign up for our newsletter” in your email signature file.

Share your Internet communications plan with the people in your organization. Many of them may be using Facebook or other social media. Ask them to refer potential interested friends and colleagues to the website and invite them to link to you.